Business Analysis & Digital Strategy
We analyse your business, current digital assets, and workflows to provide actionable insights — identifying what to optimise, quantifying the value each change delivers, and mapping what can be automated. The result is a data-driven roadmap to maximise your digital ROI.
Average Efficiency Gain
ROI on Recommended Changes
Businesses Analysed
What We Deliver
Most businesses have untapped potential buried in their existing digital assets. We conduct deep audits of websites, apps, CRM systems, marketing channels, and internal workflows to identify optimisation opportunities, automation potential, and revenue leaks. Every engagement starts with listening — understanding your business goals, customer journeys, and operational pain points before prescribing solutions.
Our analysts combine technical expertise with business acumen — we do not just tell you what is broken, we quantify the value of fixing it and prioritise by impact. Every recommendation comes with projected ROI, implementation effort, and a clear timeline so you can make confident investment decisions and see results fast.
Digital Asset Auditing
Comprehensive audits of websites, apps, and digital channels to surface performance gaps and missed opportunities.
Conversion Rate Optimisation
Data-driven analysis of user flows, drop-off points, and friction areas with actionable recommendations to lift conversions.
Automation Opportunity Mapping
Identification and prioritisation of manual processes that can be automated to reduce costs and improve accuracy.
ROI & Impact Modelling
Every recommendation includes projected ROI, effort estimates, and payback timelines for confident decision-making.
What Sets Us Apart
Technical and UX audits covering speed, accessibility, SEO, mobile experience, and Core Web Vitals benchmarks.
Heatmap analysis, session recordings, and funnel mapping to pinpoint where users drop off and why.
Performance review across paid, organic, social, and email channels with attribution analysis and budget reallocation recommendations.
Workflow analysis to identify repetitive tasks ripe for automation using RPA, integration tools, or custom solutions.
Assessment of your current tech stack for gaps, redundancies, licensing waste, and modernisation opportunities.
Benchmarking against competitors digital presence, features, and strategies to identify differentiation opportunities.
How We Execute
Discovery & Stakeholder Interviews
We interview key stakeholders, understand business objectives, and map current workflows to define the scope of analysis.
Data Collection & Audit
Analytics data, user behaviour, technical performance, and competitive intelligence are gathered and systematically reviewed.
Analysis & Opportunity Scoring
Findings are scored by potential impact, implementation effort, and strategic alignment to prioritise the highest-value improvements.
Strategic Roadmap Delivery
A detailed roadmap is delivered with prioritised recommendations, projected ROI, resource requirements, and implementation timelines.
Real-World Applications
E-commerce Conversion Uplift
An online retailer discovered a 40% cart abandonment rate caused by a complex checkout flow. Streamlining the process lifted conversions by 28% within six weeks.
SaaS Onboarding Optimisation
A SaaS company identified that 60% of trial users dropped off at step three of onboarding. Redesigning the flow increased trial-to-paid conversion by 35%.
Enterprise Workflow Automation
A professional services firm automated 12 manual reporting processes, saving 200+ hours per month and eliminating data entry errors.
Retail Digital Transformation Roadmap
A brick-and-mortar retailer received a prioritised digital strategy covering e-commerce, loyalty, and omnichannel fulfilment with a projected 2.5x ROI in year one.
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